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  • Writer's picturePaula Pace

Ageless Elegance: How to Achieve a Stunning Wedding Look for Brides Over 40 #5 Top Makeup Tips

Updated: May 21

Ageless Elegance: Bridal Beauty Blossoms at 40+.

Gone are the days when bridal beauty was confined to the young. Today, a growing number of brides are gracefully stepping into their 40s 50s 60s, ready to radiate down the aisle. This blog celebrates the timeless charm of mature brides, offering five golden tips to enhance your natural beauty. Discover the finest makeup products and techniques tailored for the sophisticated bride who knows that true beauty only deepens with time. Let’s embark on this journey to unveil the secrets to a stunning, age-defying bridal glow.

Bride and Groom laughing
The Happy couple

Brides to Be Over 40

Rewriting the Journey of Love: A Tale of Timeless Commitment. There was a time when we exchanged vows, promising ‘I Do’ with the intention of forever. Those words were etched in the moment, sincere and heartfelt. Yet, life unfolds in unexpected ways, and sometimes ‘forever’ transforms into a chapter of our past. And that’s perfectly fine.

As the years swiftly pass, life brings us new beginnings, or perhaps it rekindles the flame with a long-standing love, making the idea of marriage alluring once more.

Now, perhaps you’re in the prime of your 40s or 50s and beyond. The world of bridal inspiration seems to cater only to the youthful, showcasing flawless models with their digitally perfected beauty. It’s time for a change!

Over the years, I think I have been pretty darn lucky and privileged to be some Brides to be - Wedding Makeup Artist more than once and witnessing their evolution. The second time around they approach their special day with ease, armed with clarity about their desired look. They often opt for understated elegance in their attire, a natural makeup palette, and hairstyles that speak of comfort and confidence.

So, to all the brides-to-be who’ve embraced their wisdom years, stay tuned. I’m thrilled to share my Top 5 Makeup Tips for the Radiant Bride Over 40."

“Love knows no age, for it is eternally youthful. As an older bride, you are the embodiment of grace and wisdom, a testament to the timeless nature of true love. May your wedding day be a beautiful reflection of the life you’ve lived and the love that continues to grow.”

Wedding album on table
The Wedding Album

Brides Over 40 - Makeup Tip #1 - Keep your Makeup look Simple, Fresh & Glowy.

The problem with makeup back in the day was the popular choice of shimmery grey eye shadows teamed up with jet black eyeliner. A safe choice of colour palette you would think. But actually,it wasn't. As the flash of the camera bounced across the light reflective particles of the shimmery grey, what you saw on the photographs, sadly looked like a less flattering shade of pale blue.

I'm sure there are brides up and down the country are now looking back at old Wedding pics wondering just who it was that persuaded them to go with late 80's blue eye shadow shades.

So this brings me to the subject of eye shadows, not just on Brides of a certain age, but of women over 25 in general. You see, as our skins age, we do not showcase shimmery eye shadows very well at all. I am, like many, a Magpie of sorts. I love sparkly things. And if I browse the makeup section of any store, my eyes and my finger tips are magnetically drawn to those sparkly shades, knowing full well I couldn't possibly pull them off. To be honest, I find it sad to admit, but those glitters belong only on the Nightclub Dance floor - think Sophie Ellis Bextor's Murder on the Dance floor vid - stunning glitter green (ah how I miss those sparkly glittery nights, but that was another life)

But thankfully we now have an abundance of super flattering matte eye shadow shades in many of your favourite colours and I heartily recommend them.

But that's not to say a shimmer should NOT be worn, but their application needs much careful consideration in where they are placed on the eyes and on the face. That's where I, and my fellow Super Pro Makeup Artists come in, to ensure they are applied for maximum flattery.

Brides Makeup Tip #2 - The over 40 Eyeliner trick

Woman with radiant skin
Soft radiant skin and natural eye makeup

How many times I've been presented with inspo pics of a glossy haired, wide eyed beauty with dramatically perfect black winged liner tapered to perfection.

"That's how I would like my eyes" I'm told and my heart sinks.

Why? Because, put simply, I can do it,. Its nothing to do with a lack of skill, its just not going to look anything like the picture in hand.

I can do some decent free hand flicks, but on a Bride over 40, guess where that flick is going to end up? On a sad downward slope, or worse, disappearing completely under the slight fall in the skin.

I don't want to upset anyone, but I guess its easier when you're no spring chicken yourself. So, we do what we CAN do. We use brown pencil. We create a soft buffed lifting wing that continues from the outer edge of the eye and blends away then sealed with a fine application of dark brown or charcoal shadow This technique is way more flattering than attempting to recreate the picture in hand.

"I believe all women are pretty without makeup, but the right makeup can be pretty powerful." – Bobbi Brown

Brides Over 40 Makeup Tip #3 - Don't fear the False Lash

Eyes and lashes
False lashes that flatter

'Oh I don't want to look like Daisy the Cow' is often what I hear when I mention the must-have false lash.

Look, I don't like fake and false- if it looks fake and false. (That goes for everything from tans, to nails, to lips to brows and eyelashes).

But faking it to look undetectable, then I'm in.

And that goes for the use of false eyelashes. They need to blend in with your natural lashes. they need to add volume. And they need to flatter. My favourites at the moment are half strip lashes. They're easier to apply and they give a wonderful lift to the eyes to flatter and add subtle glamour. Trust me, you'll love them. You may find this post useful Tried & Tested: Trying Out the SNAP- Luxury False Eyelashes BY Snap Beauty. Snap False Eye Lashes Review (

Brides to Be Over 40 Makeup Tip #4 -Lip Tricks

selection of lip colours
Matte peachy nude lipstick shades

Sometimes during a trial I ask the bride to be for her usual lipstick. This helps to keep some kind of familiarity when every part of the makeup has suddenly changed. (many of us are guilty of applying our makeup the same way we did 10 years ago). But quite often, the lip colour produced by the bride is the same lipstick shade that has been worn for 20 years. 20. Or even 10 years ago, we may have had more colour in our skins, our lips will have been plumper and pinker. And now that very same lipstick just drains the colour from the skin. Its been said that shades of matte peachy nudes are far more flattering for more mature skin types. Teamed up with a slightly darker lip liner sketched slightly over the natural lip line, (just a gentle slight over line, nothing obvious) can create plumper fuller looking lips.

Brides Makeup Tip #5 - Skin and Base

Lady using shu gua massage
Facial massage can stimulate blood flow and improve skin texture

Your base foundation is only as good as the skin it lies over. And it may be the ultimate cliche - but for good skin you need to hydrate it, inside and out. As we get older, the negative effects of alcohol in our skin is way more evident than it used to be - it robs the skin of its luster and seems to like to leave a sepia imprint under our eyes. So maybe abstain from it before your wedding. (Its worth the effort) Get it looking naturally glowy again and follow a strict skin care regime.

There are lots of fantastic products out there for reducing puffiness under the eyes. There's a new skincare product for Brides to be over 40 and that is the Gatineau Miracle eye contour cream to conceal, hydrate and brighten £53 for a 30 ml tube

Moving onto your base foundation. I've never been a fan of full coverage foundations. But I know some of you are. (one popular brand left brides looking as white as a sheet of paper in their photos) But as skin gets older, heavier formulas look more apparent on the skin and less natural. Thankfully there are lots of light reflecting, hydrating formulas that will give you a glowy finish without weighing the skin down.

Creamy hydrating Concealers will add the coverage needed in places where extra coverage is required.

I love primers that add a glow UNDER the skin before base is applied. I like BPerfect Mrs Glam - Peachy Elixir Strobe Cream - BPerfect Cosmetics and this gives a subtle youthful glow for Brides to Be over 40

Quite often I find Airbrush Makeup just the right amount of natural long lasting coverage and most brides over 40 seem to love it. You can read more here .10 Benefits of Airbrush Makeup for Your Wedding Day (

“Embrace the journey that has led you to this moment, for every step has been a petal on the path to today’s bloom. As a bride over 50, you are not just walking down the aisle; you are gracing it with the poise of experience and the beauty of life lived fully. Stand tall, smile wide, and let your confidence be the most radiant thing you wear on your wedding day.”

What next?...

So, Brides to Be, Perhaps you are going abroad to get married. Maybe you could think about having a makeup lesson to learn how to apply your wedding makeup. The Ultimate Guide to DIY Wedding Makeup: How to Achieve Bridal Beauty on Your Big Day DIY Wedding Day Makeup ideas (

If you have any tips, I would love you to share them here.

I do...

"At Weddings Makeup and everything else blog, I value transparency. My reviews, posts and recommendations are unbiased, reflecting our commitment to honesty. While we may earn commissions from affiliate links, rest assured, they incur no extra cost to you. I believe in empowering my readers with truthful insights into the beauty world, ensuring you make informed decisions with confidence.

Just so you know...

 I am a trained C&G Beauty Therapist working in salons and brifely owning my own busy Beauty salon and specialised in Skin Care and Facials with major brands, Clarins, Guinot & Gatineau) . I've specialised in Waxing, Massage, Electrolysis, Brows, Semi Permanent Lash Extensions, Lash Perming & Lifting, Microblading, Brow Lamination, Spray Tanning, Manual Tanning, Mani's & Pedis and all systems of Nail Extensions (acrylic CND , gels, Bio Sculpture fibreglass) and I'm still learning.

I also hold a C&G Teaching Certificate and have written up several training manuals in Makeup and Brow styling.


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